SA Informer

Marketing advice: what not to do

Megan Tough. www.flyingsolo.com.au

None of us want to struggle with marketing, and yet it continues to create problems for many solo professionals. Here's seven pieces of solo and small business marketing advice that reveal common marketing mistakes.

1. Lack of a marketing mindset

We don't see ourselves as in the marketing game. The truth is, if you are out there running a business, thinking like a marketer has to become your priority...

Still ignoring social media? You can’t avoid it anymore. It’s time to get involved. It's for the health of your business. So where do you start?

Getting involved in social media means understanding a couple of things:

Align to your brand. No matter what social technology tool you get involved with, you need to stay true to your brand. It’s a marathon, not a sprint. Getting involved with the social media world is like going to your weekly networkin...

So your school or community group needs to raise money, and you want to involve everyone to make your project a lasting community project? Fundraising cookbooks could be the perfect solution.

A cookbook fundraiser can be set up in two ways, either by buying pre-made books to sell (just a little bit boring), or by gathering your own recipes and then printing and selling them.

Consider printing the cookbooks in a magazine format, with beautiful glossy photographs.The great news is t...

When you need to raise funds, a fundraising calendar can be the solution...and a lot of fun too.

Calendars have the benefit of being able to generate your group money at 3 different touch points. Obviously the sale of each individual calendar to the end user, but money can also be generated earlier in the piece through selling “sponsorships”of particular months to local businesses and via selling of birthday listings for local children and residents throughout the calendar. ...