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Still ignoring social media? You can’t avoid it anymore. It’s time to get involved. It's for the health of your business. So where do you start?

Getting involved in social media means understanding a couple of things:

Align to your brand. No matter what social technology tool you get involved with, you need to stay true to your brand. It’s a marathon, not a sprint. Getting involved with the social media world is like going to your weekly networking meeting. People have to get to know you before they start sending you business. Don’t spruik sale pitches at every .

One Social Tool to Begin

Blogging, social networking, podcasting or video: What tools do you use? Look at the different tools that are available and see what fits. Although social media isn’t costly, it does take a significant amount of time to do it right.

Blogs

You don’t have to launch a blog to be involved. Find a few blogs that reach your customer and start commenting on them. Remember,don’t sell; just be a communicator. Getting actively involved in a couple of blogs that relate with your customer and your industry will build relationships. Being involved will also help you decide if launching your own blog is the right strategy for you.

Social Networking

Linkedin,Facebook, Twitter or You Tube? There is a social network for every audience.Where is your customer? Take time to do some research and find the right group for you. Using a social network isn't all that different from going to a networking event. Be a giver, and people will respond. Listen to people, and you may find the social world to be one of your best marketing opportunities.

B31 Executive are social media experts and provide social media services for small to medium businesses. Find out more about them at www.b31.com.au